A new-age real estate website that presents El Mejor with the care it was built with, launches the next project in a single tap, and turns visits into booked site visits.
The right home by configuration, carpet area and possession - starting with El Mejor in Dadar-Matunga.
Clear facts up front: price, carpet area, RERA registration and construction progress.
Book a site visit or a call-back in a few taps on a phone, with WhatsApp one tap away.
Every page is measured on how often a visitor asks for a call-back, a brochure or a site visit - not on page views.
One live project: El Mejor, Dadar-Matunga (MahaRERA P51900004688). One new project launch coming, to be carried by a dedicated landing page. Website hosting already runs with iTransparity.
Arth Realtech's own promise is focus: one project at a time, finished on schedule, possession before the RERA completion date. The website should make that focus visible - the same care, applied to every page.
Sources: arth-elmejor.in, MahaRERA record P51900004688, Arth Realtech Spaces Pvt. Ltd. public listings. Project facts and figures to be confirmed by Arth before go-live.
Today's presence (arth-elmejor.in) speaks for one project. The Arth brand, its philosophy and its track record have no digital home of their own.
A new project is coming, but the current structure has no place to announce it, capture early interest or build a waitlist.
Little structured data, so Google and AI assistants have few clear facts to quote: no RERA fact boxes, FAQs or schema on the brand site.
Enquiry depends on a phone number and a form. No instant WhatsApp path, no call-back scheduling, no site-visit booking flow.
Worth keeping: the existing site's strong project imagery and location content carry over into the revamp - nothing built so far is wasted.
One project at a time is how Arth builds. Crafted Focus makes that the website's main feature: every page shows the same attention to detail that goes into an Arth home - and gives Google and AI assistants clear facts to quote.
El Mejor by configuration, carpet and budget. The new launch, one tap from the homepage.
Price, carpet area and MahaRERA number on every project card. Construction progress in plain sight.
Book a site visit in under a minute. WhatsApp and call-back, one tap away on every page.
One page per search need: project, configuration and location pages titled the way buyers search ("2 BHK Dadar East", "3 BHK near Five Gardens"). Fast on mobile.
The same facts everywhere. A fact box on every project - price, carpet, RERA, possession - in clean data tables ChatGPT, Gemini and AI Overviews can quote.
The answer in the first 50 words of every page. 8-10 FAQs per key page, marked up with structured data (schema).
Safe launch: the existing El Mejor microsite keeps working while the new site is built. Every page that ranks today keeps its URL or gets a tested redirect, checked at 30, 60 and 90 days after go-live.
Keyword research: a full Keyword Planner study for Arth's projects and neighbourhoods (as we did for Raunak Group) runs in week 1 and feeds the final sitemap and page titles.
Homepage blueprint
Project / landing page blueprint
Call now and Book a site visit buttons on every page, pinned on mobile. Goes straight to the sales phone.
WhatsApp follow-up with the exact configuration and price the visitor was viewing, so no lead starts cold.
Early-interest form on the new-launch page builds a waitlist the sales team can activate at launch.
Each enquiry arrives with the page, configuration and price range the visitor came from - ready for the sales team or CRM of Arth's choice.
Call clicks, WhatsApp taps, brochure downloads and booked visits tracked as conversions, reported monthly.
One recommended direction, shown two ways at mood-board stage.
A calm, architectural look that treats El Mejor like the landmark it is: generous imagery, honest facts, no clutter. Warm neutrals and deep navy, one confident accent. Typography does the heavy lifting - the same restraint buyers will see in an Arth home.
Serif headlines, story-led pages, neighbourhood photography. Feels like a premium coffee-table book.
Image-first grids, minimal text, fast browsing on mobile. Feels like an architect's portfolio.
Final direction locked at mood-board sign-off (week 1) with Arth's branding inputs.
Next.js - fast, custom-designed, no template limits. Headless WordPress is an option if Arth's team prefers it.
A headless CMS holds prices, plans, RERA numbers and progress updates - editing once updates every page, fact box and schema tag.
Schema and fact boxes generated from the same project data - no duplicated content to keep in sync.
Lead capture wired to WhatsApp Business and Arth's choice of CRM, with full page context on every enquiry.
Hosting: stays with iTransparity on the existing setup - no migration, no downtime risk, no new hosting cost for Arth.
Five stages, each signed off before the next begins.
Kick-off to go-live ≈ week 6. Estimate assumes content and images arrive per Next steps; confirmed at kick-off.
Covers the complete design and development of the new website, the El Mejor project page and the new-launch landing page.
| Work item | What it covers | Fee (INR) |
|---|---|---|
| Sitemap & content structure | Keyword study, final sitemap, page plans | ₹20,000 |
| Design direction | Mood board, UI system, both creative variants | ₹40,000 |
| Homepage & corporate pages | Home, About, Projects index, Contact - design & build | ₹70,000 |
| El Mejor project page | Fact box, configurations, gallery, progress - design & build | ₹55,000 |
| New-launch landing page | Teaser-to-launch page with waitlist capture | ₹45,000 |
| SEO · GEO · AEO setup | Schema, fact boxes, FAQs, redirects, AI-visibility checks | ₹30,000 |
| Testing, go-live & handover | Device testing, analytics, CMS training | ₹25,000 |
| Total | + GST as applicable · hosting unchanged (with iTransparity) | ₹2,85,000 |
Payment schedule and any annual maintenance to be agreed at kick-off.
iTransparity is an AI-first technology company with teams in India and the UAE. We build websites the way we build software: measurable, structured for search engines and AI assistants from day one, and designed to convert - not just to look good.
Developer websites and project funnels, including the Raunak Group revamp proposal built on the same framework as this one.
Design and engineering across Mumbai and Dubai - same working hours as Arth's buyers, on both sides of the market.
GEO and AEO built in, so Arth is quoted correctly when buyers ask AI assistants where to live in Dadar-Matunga.
Mumbai
AI-first technology · India & UAE · www.itransparity.com